There is a pub in our local town that offers food… sometimes.
Every time I walk past, it has something different about the food on the blackboard outside.
Today it said “Kitchen closed”.
Last time it said “New Menu”
The time before “Food served 12-6″
Their kitchen is clearly inconsistent. The catering industry is noterious for a high turnover of staff, and people running public houses have and always will struggle with this.
What is lacking is consistency. They don’t have a consistent food offering.
This means, if I am to think about somewhere for lunch that I won’t consider this establishment as I could never guarantee it would be open.
Consistency of presence is something that can easily be hidden or considered to not matter online. Many people know that if they don’t blog every day or engage in communications that many people won’t notice.
Yet there are people you DO notice if they are not about. These are the people who we want to have consistency. We want to be reassured they are always around. We miss them if they are not there.
This could be Amazon or it could be [insert your favourite blogger here].
What are you doing to create so much value that people will miss you if you are gone? Are you consistent in offering that value?